The Rob Dyrdek Foundation opened its third Safe Spot Skate Spot in the City of Los Angeles at North Hollywood Park. Rob Dyrdek, 7-Eleven® stores, and Council member Tom LaBonge partnered with street skateboarding’s biggest stars to celebrate the grand opening of a state-of-the-art skate plaza at North Hollywood Park on May 18, 2010.
The theme of the skate plaza features Rob Dyrdek’s authentic skateboarding cartoon and Wild Grinders toy line. As a nod to 7-Eleven’s popularity among North Hollywood skateboarders, the 11340 Magnolia Blvd N. Hollywood, CA 90601 store across from the new Skate Plaza was transformed into an urban skate store. The eye-popping design of the store’s exterior featured larger-than-life Wild Grinders graphics that carried into the store, where exclusive Wild Grinders merchandise continues to be sold among 7-Eleven’s other popular product offerings. Dyrdek also designed a Wild Grinders-themed Slurpee cup that was sold exclusively in 7-Eleven stores nationwide in which proceeds of each sale are donated to the Rob Dyrdek Foundation to help pay for more Safe Spot Skate Spots throughout the world.
The Rob Dyrdek Foundation’s Safe Spot Skate Spot at North Hollywood Park was all made possible by a $250,000 donation from 7-Eleven to the foundation and helped Dyrdek realize his vision for this skate park. The 7-Eleven donation funded the design and assisted in construction. Councilmember LaBonge and the Los Angeles Department of Recreation and Parks worked together to secure an additional $200,000 in funds to complete construction and landscaping improvements for the new public facility. The result is a 15,000-square-foot skate park that will undoubtedly be known as one of the nation’s premier public skating venues.
Dyrdek created the idea for the Safe Spot Skate Spot Program, which offers legal, safe havens for skaters from all over the world to skate. This program is funded by the Rob Dyrdek Foundation. This is the third Skate Plaza opened by Dyrdek and his foundation. The first opened at the Lafayette Park, and the second is located at Hollenbeck Park. The Rob Dyrdek Foundation plans to build at least one Safe Spot Skate Spot in each of the fifteen Council Districts within the City of Los Angeles.
Tired of skateboarders being treated as nuisances and even abused by public authorities, Dyrdek has taken it upon himself to change how the world sees the sport. The new skateboarding havens, or Safe Spot Skate Spots, like the one at Hollenbeck, give street skateboarders a safe and legal area to skate in a park’s natural landscape complete with the desired elements such as park benches and rails. At the heart of its mission, the Rob Dyrdek Foundation seeks to promote the sport of skateboarding by assisting municipalities with the design, development and construction of locations that maintain the integrity of terrain occurring naturally in urban environments, and where the sport of skateboarding in its purest form is encouraged rather than discouraged.
North Hollywood Skate Plaza
415 Saint Louis Street , Los Angeles, CA 90033
Date Open: May 18, 2010
Cost: $ 450,000
City: $ 200,000
RDF: $ 250,000