On Saturday May 22, 2010 Rob Dyrdek invited celebrities, athletes, supporters, and their children to attend The Rob Dyrdek Foundation’s 1st Annual Sk8 4 Life Benefit, benefiting his foundation in support of the Variety Boys & Girl’s Club, and the Boys & Girls Club of the LA Harbor. Rob was joined by friends and supporters Pharrell Williams, Victoria Beckham, Travis Barker, The Game, Mel B, Mayor Antonio Villaraigosa, Dana White, Michael Goddard, Tia Carrere, Stephanie Pratt, and Street League Pros, including Chris Cole, Terry Kennedy, Sean Malto, Torey Pudwill, and others to help raise funds to build skate plazas and put skateboards in the hands of kids throughout the nation.
Guests enjoyed an unforgettable day of filming at the world famous Fantasy Factory. The Fantasy Factory, a 25,000 square-foot industrial warehouse and office complex in Downtown Los Angeles is the culmination of everything that is unique about Rob Dyrdek, complete with a fully skateable indoor plaza, a music studio, a rapping receptionist, a foam pit for outlandish stunts, a zip-line, and plenty of space to accommodate guests’ light-hearted antics and chasing down fantasies. The event raised more than $600,000 to help the The Rob Dyrdek foundation to achieve it’s mission. Founded in 2003, the Rob Dyrdek Foundation seeks to create healthy communities by promoting and providing the inherent benefits of skateboarding to all facets of society. The Foundation assists municipalities and non-profits with the design, development, and construction of legal Skate Plazas as well as assists with the creation of community and educational programs that promote and encourage the sport of skateboarding. The benefit featured activities & special performances by Travis Barker, The Cool Kids, Yela Wolf and Rob Dyrdek.
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